6 tips for tracking the marketing metrics that matter

---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Thu, Aug 30, 2012 at 10:36 PM
Subject: 6 tips for tracking the marketing metrics that matter

Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/dQgpCexkBiCekdeCCidmiwCicNWoFv

August 30, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Business struggles to bounce back after brutal cyberattack MyBizHomepage was essentially destroyed by a series of cyberattacks that might have been carried out by an unhappy former employee. Instead of filing for corporate bankruptcy, Peter Justen, the company's CEO, has spent the past couple years attempting to restore the business to its former glory. The New York Times (tiered subscription model)/You're The Boss blog (8/22), The New York Times (tiered subscription model)/You're The Boss blog (8/29)       Fly a lot? Earn 3X rewards points on airline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY Marketing  Renew your company's commitment to content marketing Block Imaging has been able to get its sales back on track through a commitment to content marketing. Companies that want to follow Block's example should get support from those in leadership positions and help everyone to get involved with the content-marketing initiative. They should also identify one individual to coordinate the campaign. SocialMediaExaminer.com (8/29)       6 tips for tracking the marketing metrics that matter Business-to-business marketers often miss the point when it comes to marketing analytics, Christopher Ryan writes. It's important to concentrate on only a handful of metrics and to make sure you will be able to act on them, he writes. "Every one of your marketing metrics should lead to specific actions you can take to improve performance in marketing and/or sales." GreatB2BMarketing.com (8/29)       Management  How to protect your business from natural disasters Business owners can prepare for natural disasters such as Hurricane Isaac by backing up their data and purchasing insurance policies, Jeremy Quittner writes. "Whenever large disasters, or newsworthy hurricanes like Katrina or major earthquakes hit, it serves as a wake-up notice for businesses of all size to address backup and disaster recovery processes," said Frank Scavo, president of Computer Economics. Inc. online (free registration) (8/29)       What award-winning companies can teach you about small business Tasha Oldham, who started her business a couple years ago, emphasizes the importance of using your network. "I ... leveraged my community of other entrepreneurs to barter for services I needed to start the company," she said. Oldham is one of several business owners who have received awards from SCORE, and this article explains the lessons you can learn from each of them. TheStreet.com (8/29)       Money  How online banking can improve your cash-flow management Good cash-flow management is critical to keeping your company afloat and online systems might be able to help you to monitor the money that goes into and comes out of your business. "Almost any banking transaction can be initiated over the Web or from a smartphone using a mobile application, giving business owners the opportunity to seize control and hang onto their cash longer," according to Pamela Glass of California Bank & Trust. Smart Business online (8/29)       5 steps to take after you sell your business Inc. online (free registration) (8/29)       Tips & Tools  A free tool for increasing collaboration among your employees If you're having a hard time getting everyone in your company on the same page, a collaboration tool called Kerio Workspace might be able to help, Rick Broida writes. "The service gives you a simple environment for creating and organizing pages, each of which can contain one or more components: text, images, video, files, Web content, links, task lists, and so on," he writes. A free version of the product is available. PCWorld Business Center/Simply Business blog (8/29)       Productivity app provides support for multiple types of data Small Business Trends (8/29)       Featured Content  Small Business Takes Center Stage at Republican Convention Can Positive Thinking Be Bad For Business? Free Productivity Tools to Fit Your Personality 7 Ways to Use Pinterest in Your Marketing How to Cash in on the Back-to-School Season Just for Fun  Prankster warns U.K. commuters of vicious mice A prankster left a note warning commuters at Farringdon station in the U.K. that mouse attacks had occurred in the area. The note advised readers to "place the bottom of your trousers into your socks to avoid being a victim of the Farringdon mice." Transport for London said the note was not an officially sanctioned message. The Telegraph (London) (8/28)       SmartQuote  [C]hange is inevitable and you need to be ready to make those changes and stay ahead of the curve." --Joel Goldberg, founder and CEO of Aurico Reports, as quoted by TheStreet.com       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Wednesday, August 29, 2012 Tuesday, August 28, 2012 Monday, August 27, 2012 Friday, August 24, 2012 Thursday, August 23, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

 

--
Prof Jorge Saguinsin
www.profjorgeentrep-jorge.blogspot.com

www.profjorgeentrepdev.blogspot.com

www.twitter.com/profjorgeentrep

www.facebook.com/Entrepshare