Just a little patience is a big part of building an e-mail marketing list

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Thu, Sep 27, 2012 at 11:00 PM
Subject: Just a little patience is a big part of building an e-mail marketing list

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September 27, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Smart strategies for seasonal-business success Seasonal businesses have to deal with some unique challenges; for example, they might have a hard time maintaining cash flow during the offseason, managing their inventories or building a loyal base of employees. "Motivate employees, give them incentives, and make them feel like they're part of the organization," Jane Barnes of Meredith College advised. Intuit Small Business Blog (9/26)       Marketing  Just a little patience is a big part of building an e-mail marketing list Building a high-quality e-mail list is an important marketing goal, but there will be challenges along the way, Margaret Spencer writes. It might take a long time to gather a significant number of addresses and it might be hard to maintain a high level of data quality, she notes. B2C Marketing Insider (9/22)       5 reasons your marketing content must include a call to action Many small businesses fail to include calls to action in their marketing materials, Ryan Caligiuri of Ryan Caligiuri International writes. These elements don't always have to be focused on generating an immediate sale. Instead, they also might be used for a wide variety of other purposes such as to get more readers to comment on your blog posts or to share your content, he writes. "Try out several different types of calls to action and start tracking which ones work for you." The Globe and Mail (Toronto) (9/21)       You know more about your customers than ever before! But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy. Management  What to think about before you hire a temp When deciding whether to hire a temporary employee, you should consider factors such as the training required and the impact on your customers, Rieva Lesonsky of GrowBiz Media writes. "If your business is relationship-focused or your customers require lots of hand-holding, putting temps in customer-facing positions can send the wrong message." Small Business Trends (9/26)       Put away your calculator and start executing Business planning is an important skill, writes Pat Tremaine, but all your number-crunching counts for nothing unless you're able to deliver the results you predict. That means it's important to gather accurate data and then craft a strategic plan for implementing change. "[P]lanning isn't just about numbers; the real test is the ability of the organization to actually execute it and drive measurable results," Tremaine writes. SmartBrief/SmartBlog on Leadership (9/26)       Money  Small-business group accused of having big-business interests at heart The National Federation of Independent Business has drawn scrutiny from the Center for Media and Democracy, which alleges NFIB is a partisan organization that "has been shown to lobby on issues that favor large corporate interests and run counter to the interests of small businesses." NFIB has disputed those claims and the evidence presented by the Center for Media and Democracy isn't convincing, John Tozzi writes. However, it is true that NFIB tends to back conservative positions, he writes. Bloomberg Businessweek (9/26), Entrepreneur online (9/26)       White paper: When it's time to move beyond QuickBooks Discover why it may be time to graduate from QuickBooks. Learn how to identify the hidden costs of staying with QuickBooks, calculate the benefits you can expect from making a move, and evaluate the available alternatives to find the right solution that will grow with you. Download the White paper now! Tips & Tools  The essential elements of a mobile-friendly website Research conducted for Google suggests companies might be missing out on business if they fail to create mobile-friendly versions of their websites. The research reveals customers want mobile-friendly pages that load quickly and provide easy access to vital information such as directions and product information. Entrepreneur online/The Daily Dose blog (9/25)       Choosing the right Web-conferencing software for your business There are a wide variety of Web-conferencing programs, which include inexpensive and high-quality options. Among the possible choices are MeetingBurner, Cisco WebEx and Skype. Macworld (9/24), SmallBizTechnology.com (9/24)       Featured Content  How Drug-Testing Cost One Firm $750,000 Courtney Rubin Next-Gen Marketing: Press Release 2.0 Angela Stringfellow Why Putting Employees First is Profitable Ivana Taylor Gender-Bending Small Businesses That Break Stereotypes  Katie Morell Collecting Entrepreneur's Ideas on a U.S. Road Trip Donna Fenn Just for Fun  Little dog acts like Lassie After 81-year-old Derek Ramsden fell into some mud and was unable to get out while on vacation, one of his dogs -- a little, white Lhasa Apso -- went to alert nearby security staff. The staff arrived and saved Ramsden from his predicament. "He's my very own Lassie. He saved my life and I'm very grateful," Ramsden said. The Telegraph (London) (9/26)       SmartQuote  If you are looking for ways to improve the quality of your site's visitors, increase leads or boost traffic, the key is correctly using a call to action." --Ryan Caligiuri, founder of Ryan Caligiuri International, writing at The Globe and Mail       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. 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