Saturday, September 29, 2012

Just a little patience is a big part of building an e-mail marketing list



---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Thu, Sep 27, 2012 at 11:00 PM
Subject: Just a little patience is a big part of building an e-mail marketing list





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September 27, 2012
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  • Smart strategies for seasonal-business success
    Seasonal businesses have to deal with some unique challenges; for example, they might have a hard time maintaining cash flow during the offseason, managing their inventories or building a loyal base of employees. "Motivate employees, give them incentives, and make them feel like they're part of the organization," Jane Barnes of Meredith College advised. Intuit Small Business Blog (9/26) LinkedInFacebookTwitterGoogle+Email this Story

Marketing 


  • 5 reasons your marketing content must include a call to action
    Many small businesses fail to include calls to action in their marketing materials, Ryan Caligiuri of Ryan Caligiuri International writes. These elements don't always have to be focused on generating an immediate sale. Instead, they also might be used for a wide variety of other purposes such as to get more readers to comment on your blog posts or to share your content, he writes. "Try out several different types of calls to action and start tracking which ones work for you." The Globe and Mail (Toronto) (9/21) LinkedInFacebookTwitterGoogle+Email this Story
You know more about your customers than ever before!
But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy.
Management 

  • What to think about before you hire a temp
    When deciding whether to hire a temporary employee, you should consider factors such as the training required and the impact on your customers, Rieva Lesonsky of GrowBiz Media writes. "If your business is relationship-focused or your customers require lots of hand-holding, putting temps in customer-facing positions can send the wrong message." Small Business Trends (9/26) LinkedInFacebookTwitterGoogle+Email this Story

  • Put away your calculator and start executing
    Business planning is an important skill, writes Pat Tremaine, but all your number-crunching counts for nothing unless you're able to deliver the results you predict. That means it's important to gather accurate data and then craft a strategic plan for implementing change. "[P]lanning isn't just about numbers; the real test is the ability of the organization to actually execute it and drive measurable results," Tremaine writes. SmartBrief/SmartBlog on Leadership (9/26) LinkedInFacebookTwitterGoogle+Email this Story
Money 

  • Small-business group accused of having big-business interests at heart
    The National Federation of Independent Business has drawn scrutiny from the Center for Media and Democracy, which alleges NFIB is a partisan organization that "has been shown to lobby on issues that favor large corporate interests and run counter to the interests of small businesses." NFIB has disputed those claims and the evidence presented by the Center for Media and Democracy isn't convincing, John Tozzi writes. However, it is true that NFIB tends to back conservative positions, he writes. Bloomberg Businessweek (9/26), Entrepreneur online (9/26) LinkedInFacebookTwitterGoogle+Email this Story
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Tips & Tools 


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Just for Fun 

  • Little dog acts like Lassie
    After 81-year-old Derek Ramsden fell into some mud and was unable to get out while on vacation, one of his dogs -- a little, white Lhasa Apso -- went to alert nearby security staff. The staff arrived and saved Ramsden from his predicament. "He's my very own Lassie. He saved my life and I'm very grateful," Ramsden said. The Telegraph (London) (9/26) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 

If you are looking for ways to improve the quality of your site's visitors, increase leads or boost traffic, the key is correctly using a call to action."
--Ryan Caligiuri, founder of Ryan Caligiuri International, writing at The Globe and Mail
LinkedInFacebookTwitterGoogle+Email this Story


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John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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