Friday, September 21, 2012

Ignore your employees' development at your own peril



---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Tue, Sep 18, 2012 at 11:26 PM
Subject: Ignore your employees' development at your own peril





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September 18, 2012
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Problem. Solved. 

  • Switching from selling services to pushing products
    Appnovation Technologies, a company that was started in 2007, wants to expand its strategy by offering a software product designed to integrate two popular content-management systems. The company, which had previously focused on selling services, can make this move a success by looking for opportunities with its current clients and by making sure its product addresses the needs of most customers, experts say. The Globe and Mail (Toronto) (9/12) LinkedInFacebookTwitterGoogle+Email this Story
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Marketing 

  • Are you making the most of LinkedIn's marketing toolkit?
    LinkedIn is a powerful tool for small-business owners, but not everyone puts the site's built-in marketing tools to good use, Tasha Cunningham writes. Display ads and recommendation ads are a powerful tool for SMBs, but using unpaid options such as internal mail and simple status updates can also be an effective way to build your brand. The Miami Herald/BizBytes101.com (free registration) (9/17) LinkedInFacebookTwitterGoogle+Email this Story

  • Content marketing 101
    It's OK to post information about your company on your blog, but much of your content should focus on developments in your industry. It might seem no one is reading your blog at first, but you can build an audience if you stick with it. You should post content at least once a week, but more frequently is preferable. B2C Marketing Insider (9/17) LinkedInFacebookTwitterGoogle+Email this Story

Management 

  • Ignore your employees' development at your own peril
    Best-in-class managers -- the ones who consistently develop the most capable, flexible and engaged teams able to drive exceptional business results -- all share one quality: They make career development a priority. Beverly Kaye and Julie Winkle Giulioni outline and debunk five myths that often stop managers from working on their team members' development. Sales & Marketing Management (9/16) LinkedInFacebookTwitterGoogle+Email this Story


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Money 

  • Get your customers to pay promptly
    It can be difficult to get your customers to pay on time, but there are ways to overcome this challenge, according to the Small Business Administration. Create a payment policy and think about implementing a fee for clients who pay late. If nothing else works, you might have to warn the client that you are prepared to take legal action. SCORE Small Business Success Blog (9/14) LinkedInFacebookTwitterGoogle+Email this Story
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Tips & Tools 

  • Productivity-boosting apps for iPhones and iPads
    Among the best business applications for Apple devices are Things, a task-management solution, and SignEasy, which allows users to sign documents on their mobile devices, James Martin writes. Meanwhile, if you're looking for a database app, consider Bento 4 for iPad, Martin recommends. Small Business Computing (9/17) LinkedInFacebookTwitterGoogle+Email this Story


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SmartQuote 

Emotions are involved in every decision that we make and we need to pay attention to them."
--Dale Kirke, learning and development specialist at Thales Training and Consultancy, writing at Small Business Trends
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This SmartBrief was created for profjorge.entrep@gmail.com

John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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