September 18, 2012 |
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- Switching from selling services to pushing products
Appnovation Technologies, a company that was started in 2007, wants to expand its strategy by offering a software product designed to integrate two popular content-management systems. The company, which had previously focused on selling services, can make this move a success by looking for opportunities with its current clients and by making sure its product addresses the needs of most customers, experts say. The Globe and Mail (Toronto) (9/12)
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- Are you making the most of LinkedIn's marketing toolkit?
LinkedIn is a powerful tool for small-business owners, but not everyone puts the site's built-in marketing tools to good use, Tasha Cunningham writes. Display ads and recommendation ads are a powerful tool for SMBs, but using unpaid options such as internal mail and simple status updates can also be an effective way to build your brand. The Miami Herald/BizBytes101.com (free registration) (9/17)
- Content marketing 101
It's OK to post information about your company on your blog, but much of your content should focus on developments in your industry. It might seem no one is reading your blog at first, but you can build an audience if you stick with it. You should post content at least once a week, but more frequently is preferable. B2C Marketing Insider (9/17)
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- Ignore your employees' development at your own peril
Best-in-class managers -- the ones who consistently develop the most capable, flexible and engaged teams able to drive exceptional business results -- all share one quality: They make career development a priority. Beverly Kaye and Julie Winkle Giulioni outline and debunk five myths that often stop managers from working on their team members' development. Sales & Marketing Management (9/16)
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Money | |
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- Get your customers to pay promptly
It can be difficult to get your customers to pay on time, but there are ways to overcome this challenge, according to the Small Business Administration. Create a payment policy and think about implementing a fee for clients who pay late. If nothing else works, you might have to warn the client that you are prepared to take legal action. SCORE Small Business Success Blog (9/14)
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| You know more about your customers than ever before!
But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy. |
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- Productivity-boosting apps for iPhones and iPads
Among the best business applications for Apple devices are Things, a task-management solution, and SignEasy, which allows users to sign documents on their mobile devices, James Martin writes. Meanwhile, if you're looking for a database app, consider Bento 4 for iPad, Martin recommends. Small Business Computing (9/17)
| Emotions are involved in every decision that we make and we need to pay attention to them."
--Dale Kirke, learning and development specialist at Thales Training and Consultancy, writing at Small Business Trends
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Recent SmartBrief on Small Business Issues:
- Monday, September 17, 2012
- Friday, September 14, 2012
- Thursday, September 13, 2012
- Wednesday, September 12, 2012
- Tuesday, September 11, 2012
| | | Lead Editor: Brooke Howell
Editor at Large: John Jantsch
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