Four email marketing tips you can learn from returning TV shows

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From: (GKIC) Darcy Juarez <info@dankennedy.com>
Date: Tue, Sep 11, 2012 at 10:57 PM
Subject: Four email marketing tips you can learn from returning TV shows

Last week I heard people excitedly talking about "their"
show starting back up this week... like Parenthood,
The Voice, Glee, X-Factor and Shark Tank.
I also overheard the comment, "I'd give up cable,
but there are two shows I can't miss each week."
So I checked out the TV Guide site to see what shows
were starting. A section on their site titled, "Returning
shows: Where we left off," made me think about
storylines and how important they are when constructing
your marketing messages.
Think about how they do it in TV shows. The fourth-season
opener of ABC's Shark Tank includes an update on a product
from Season 3.
The show Parenthood starts, where it left off last season, with
one of the family members about to go off to college. But
imagine if you tuned into your favorite show and it didn't
resolve a conflict from the season before and skipped
ahead leaving you hanging. Or if it was completely
different and you didn't know what was going on.
When it comes to the messages you send to your customers,
sometimes they are put together too quickly.   There is not
much thought given to building a lasting relationship with the
reader.  Wouldn't you agree?
Like a television pilot, you want to immediately connect with
your reader and start building a relationship so that the
viewers on your list look forward to coming back for more
time and time again. And once they become seasoned
followers, you want to leave them hungry for more with
each message you send.
On today's blog, find out four ways you can create that same
hit TV series power that leaves your readers wanting more.
Read on to discover:

• What makes a TV show (and your marketing messages)
  a hit with the audience.
• What makes your prospects and customers react to your
  messages like a commercial where they want to change
  the channel vs. eager to tune in to your next message as
  soon as it arrives.
• How you should NEVER sign your messages.
• The thing you must do when delivering your first message
  to a new prospect or customer that will make them want to
  come back again (instead of turning off your messaging
  forever).
• Eight ways to keep your content fresh.

Click here to continue reading.
Dedicated to Multiplying Your Income,

Darcy Juarez
Director of Marketing

P.S. I love talking about crafting your message and we spend a
lot of time here at GKIC discussing the positioning and set up of
all of our communications which is why I am so honored that
Infusionsoft (hyper link to www.Infusionsoft.com/successtour) has
asked me to participate in their  "Success Tour" and share these
points and more.  If you are in Chicago, Los Angeles or Boston -
check it out - we are coming to your town to do a day of FREE training. 
All the details can be found at www.Infusionsoft.com/successtour.
If you are a user of Infusionsoft, you should miss this great opportunity
to learn from the best trainers - this is something I make sure to never
miss - and best off, they are doing it all at no charge, and they aren't
selling you anything
 

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