Tuesday, September 4, 2012

Tracking marketing metrics that count from John Jantsch



---------- Forwarded message ----------
From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Thu, Aug 30, 2012 at 10:36 PM
Subject: 6 tips for tracking the marketing metrics that matter





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August 30, 2012
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Marketing 

  • Renew your company's commitment to content marketing
    Block Imaging has been able to get its sales back on track through a commitment to content marketing. Companies that want to follow Block's example should get support from those in leadership positions and help everyone to get involved with the content-marketing initiative. They should also identify one individual to coordinate the campaign. SocialMediaExaminer.com (8/29) LinkedInFacebookTwitterGoogle+Email this Story

  • 6 tips for tracking the marketing metrics that matter
    Business-to-business marketers often miss the point when it comes to marketing analytics, Christopher Ryan writes. It's important to concentrate on only a handful of metrics and to make sure you will be able to act on them, he writes. "Every one of your marketing metrics should lead to specific actions you can take to improve performance in marketing and/or sales." GreatB2BMarketing.com (8/29) LinkedInFacebookTwitterGoogle+Email this Story

Management 

  • How to protect your business from natural disasters
    Business owners can prepare for natural disasters such as Hurricane Isaac by backing up their data and purchasing insurance policies, Jeremy Quittner writes. "Whenever large disasters, or newsworthy hurricanes like Katrina or major earthquakes hit, it serves as a wake-up notice for businesses of all size to address backup and disaster recovery processes," said Frank Scavo, president of Computer Economics. Inc. online (free registration) (8/29) LinkedInFacebookTwitterGoogle+Email this Story

  • What award-winning companies can teach you about small business
    Tasha Oldham, who started her business a couple years ago, emphasizes the importance of using your network. "I ... leveraged my community of other entrepreneurs to barter for services I needed to start the company," she said. Oldham is one of several business owners who have received awards from SCORE, and this article explains the lessons you can learn from each of them. TheStreet.com (8/29) LinkedInFacebookTwitterGoogle+Email this Story

Money 

  • How online banking can improve your cash-flow management
    Good cash-flow management is critical to keeping your company afloat and online systems might be able to help you to monitor the money that goes into and comes out of your business. "Almost any banking transaction can be initiated over the Web or from a smartphone using a mobile application, giving business owners the opportunity to seize control and hang onto their cash longer," according to Pamela Glass of California Bank & Trust. Smart Business online (8/29) LinkedInFacebookTwitterGoogle+Email this Story


Tips & Tools 

  • A free tool for increasing collaboration among your employees
    If you're having a hard time getting everyone in your company on the same page, a collaboration tool called Kerio Workspace might be able to help, Rick Broida writes. "The service gives you a simple environment for creating and organizing pages, each of which can contain one or more components: text, images, video, files, Web content, links, task lists, and so on," he writes. A free version of the product is available. PCWorld Business Center/Simply Business blog (8/29) LinkedInFacebookTwitterGoogle+Email this Story


Featured Content 


Just for Fun 

  • Prankster warns U.K. commuters of vicious mice
    A prankster left a note warning commuters at Farringdon station in the U.K. that mouse attacks had occurred in the area. The note advised readers to "place the bottom of your trousers into your socks to avoid being a victim of the Farringdon mice." Transport for London said the note was not an officially sanctioned message. The Telegraph (London) (8/28) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 

[C]hange is inevitable and you need to be ready to make those changes and stay ahead of the curve."
--Joel Goldberg, founder and CEO of Aurico Reports, as quoted by TheStreet.com
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This SmartBrief was created for profjorge.entrep@gmail.com

John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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