How to boost your business' revenue

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Fri, Aug 31, 2012 at 11:02 PM
Subject: How to boost your business' revenue
To: profjorge.entrep@gmail.com

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August 31, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Jewelry company owner seeks pro to help the business grow Martin Wright's jewelry business has expanded significantly since he launched it more than two decades ago. Today, Magpie Jewellery consists of three locations and Wright wants to find someone with business savvy to help him guide the growing operation. He should cast a wide net and look for opportunities to promote from within, experts say. The Globe and Mail (Toronto) (8/29)       Fly a lot? Earn 3X rewards points on airline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY Marketing  The business-boosting power of online video Online video can be a valuable outreach tool for business-to-business marketers, John Walker of JPL Integrated Communications writes. "Online video presents an opportunity to create content that's quicker to consume, encourages engagement, and can make a complex subject matter easier to understand." Videos can also help brands to introduce new products and to strengthen their presence on social media, he explains. DMNews (8/30)       5 reasons every business needs a blog Starting a blog can benefit your company in several ways; for example, it can improve your website's search engine optimization and increase the visibility of your business, Joel Libava writes. Blogging can also help you to establish your credibility and to create new opportunities for your company. Duct Tape Marketing (8/30)       Management  How to boost your business' revenue You can generate more revenue in several ways such as by trying a new strategy or targeting a new group of customers, Rhonda Abrams writes. You should also look for opportunities to make additional sales to your existing customers and to sell products that are worth more money. USA TODAY (8/30)       Money  Why your business' books should be open Giving your employees more information about your company's finances can lead to improved performance, Eric Holtzclaw of User Insight writes. He was initially reluctant to share financial details but found taking a more transparent approach has been beneficial. "[B]ecause key employees now know the budgets and review them regularly, we have organizational accountability," he writes. Inc. online/Lean Forward blog (free registration) (8/30)       Tips & Tools  The best e-mail marketing tools Services such as Yesware and Benchmark Email can help you to run more effective e-mail marketing campaigns, Miguel Leiva-Gomez writes. "[T]o ensure that operations run as efficiently as possible, you must adopt solutions that would help you streamline your marketing operations as much as possible," he writes. SmallBizTechnology.com (8/28)       Survey: Many workers would trade part of their paycheck for more flexibility American City Business Journals/Houston (8/30)       Featured Content  Many Small Businesses Losing Out on Technology How to Connect Remote Workers with Social Collaboration 3 Steps To Expanding Overseas Tech Tools for Easy Accounting How to Keep Your Employees Happy Just for Fun  Idaho woman treks to river during sleepwalking episodes Alyson Bair, who lives in Burley, Idaho, has suffered from recent sleepwalking episodes in which she has traveled to a river near her home. During one episode, she woke up in the water; more recently, she was discovered on the riverbank and was taken to the hospital to receive treatment for hypothermia. "I haven't tried to drive or anything yet, but it just scares me what I could do," Bair said. ABC News (8/27)       Editor's Note  SmartBrief will not be published Monday In observance of the Labor Day holiday, SmartBrief will not be published Monday, Sept. 3.       SmartQuote  Having an active blog keeps your head in the game -- your game ... your industry." --Joel Libava, The Franchise King, writing at Duct Tape Marketing       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. 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