5 tips for marketing on Instagram

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Thu, Sep 6, 2012 at 10:58 PM
Subject: 5 tips for marketing on Instagram

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September 6, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  What it takes to bounce back in business There are a lot of parallels between the worlds of business and sports when it comes to trying to get a failing operation back on track, according to leadership consultant Daniel Leidl, co-author of "Team Turnarounds." If you're ready to change the course of your company, you have to identify a new vision, he says. "You genuinely have to be able to walk into the organization and truly believe we can win a Super Bowl." BusinessNewsDaily.com (9/4)       Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, shipping • 1X points on everything else • Limited Time Offer: 50K bonus points when you spend $5K in your first 3 months of Card membership† LEARN MORE AND APPLY                             †Terms & Restrictions Apply. Marketing  B2B marketing lessons from B2C businesses Business-to-business marketing can be tricky, partly because it often involves selling to individuals who are focused on limiting risk, Russell Glass writes. However, B2B marketers can increase their chances of success by taking a page from their business-to-consumer cousins. It's important to build brand recall, understand your audience and rely on visuals as you market your product, he explains. MarketingProfs (9/5)       5 tips for marketing on Instagram Instagram, which has tens of millions of users, can be a powerful marketing tool for your business, Monika Jansen writes. "Be sure your photos are gorgeous -- anything subpar will dilute your brand -- and be sure they include shots of your employees and office." Also, use hashtags to identify your posts, she advises. NetworkSolutions.com (9/4)       3 things every leader must know about getting work done. As a business leader, you are charged with making sure your employees are focused on work that adds to the strategic goals of your organization. Download this white paper to learn the critical success factors you should know to ensure your teams are working on the right work at the right time. Management  Ask the right questions to keep your business on track You must focus on answering the right questions to set the proper course for your company to bring in new business, John Jantsch writes. He lists seven key questions, including "How will people learn about our value proposition?" and "What will make them want to know more?" Duct Tape Marketing (9/4)       5 ways to get members of Generation Y to come work for you Generation Y employees are interested in working for small businesses and it's important to make sure your company doesn't drive them away, Shirley Engelmeier writes. You can attract this group of tech-savvy workers by offering flexible working hours, fostering collaboration between employees and providing praise for work well done. Fox Business Small Business Center (9/5)       Money  Become a better inventory manager Inventory can have a significant impact on your company's profitability, so it's important to manage it properly, writes Shawn Casemore. Company leaders can get a better handle on inventory management in several ways, such as by examining historical trends, working with suppliers and figuring in lead times, he advises. The Globe and Mail (Toronto) (8/31)       NEW: Effective, flexible leadership in the 21st century Not surprisingly, today's leaders must be more flexible, collaborative, and creative than before. The world is changing. Competition is emerging more rapidly. To stay ahead, you need to leverage the power of every individual. Download a FREE Skillsoft white paper to learn key leadership strategies to make an impact at your organization. Get the white paper here! Tips & Tools  4 cloud-storage services: Which one is right for your company? There are a range of cloud-storage services, each with their own pros and cons, Jonathan Blum and Alex Dalenberg write. For example, Box has good administrative features, but "it requires some group planning and practice to use properly," they write. Entrepreneur online (9/5)       What a data breach can cost your company Small businesses can face significant costs from data breaches as they go through the process of notifying their customers and handling the fallout, according to Valorie O'Shoney of Beazley Group. Businesses may also face additional costs from customer turnover, she noted. BusinessNewsDaily.com (9/4)       Dropbox boosts security with 2-factor authentication system Small Business Trends (9/4)       Featured Content  Which Social Network Does Your Target Customer Use? Detect Lying Clients By Reading Their Facial Cues The Only Productivity Tip You Need Advice From Detroit's Venture Capital Superstar An Entrepreneur's DNC Quest for Jon Stewart Just for Fun  Man documents the aging process with daily photos    YouTube/Noah Kalina Twelve and a half years ago, a man named Noah Kalina decided to take a photo of himself every day. More than 4,500 photos later, he's spliced his daily snapshots into a video that tracks his progress from youth to middle age in unsparing detail. YouTube/Noah Kalina (9/4)       SmartQuote  Creating and communicating just how your business is different from everyone else that 'says they do what you do' is job number one." --John Jantsch, writing at Duct Tape Marketing       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Wednesday, September 05, 2012 Tuesday, September 04, 2012 Friday, August 31, 2012 Thursday, August 30, 2012 Wednesday, August 29, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

 

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