How to get subscribers to stay on your e-mail list

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Mon, Aug 27, 2012 at 10:12 PM
Subject: How to get subscribers to stay on your e-mail list

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August 27, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  Skin care clinic considers selling its products at retail stores Irina Revo created products for her clinic, Lege Artis Skin Care, and is wondering whether she should try to get them into retail stores. Experts recommend developing a business plan, working on her brand and marketing her products online. The Globe and Mail (Toronto) (8/24)       How to turn money you already spend into points you can use: The Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more. LEARN MORE & APPLY Marketing  Marketing in the age of the Internet The role of the small-business marketing director has changed as customers have increasingly started their buying processes by turning to the Internet, writes John Fox of Venture Marketing. "Once the purview of sales, the new Google-enabled buying process [where sales enters the buying process later] transfers much of the responsibility for customer nurturing to marketing," he writes. The Huffington Post/The Blog (8/24)       How to get subscribers to stay on your e-mail list One way to prevent people from unsubscribing from your e-mail lists is to make sure your content is relevant, writes George Passwater. "If you sign up for an e-mail list and you get e-mails on a different subject or the content isn't what you expected, you're going to unsubscribe," he writes. You should also focus on creating attention-grabbing content and sticking to a schedule for sending out messages. B2C Marketing Insider (8/24)       New white paper: Effective configuration management for complex assets. In this white paper, learn solution requirements and technology best practices for the automation of complex asset lifecycle management; for organizations that maintain complex assets. Examples include aircraft, aero-engines, locomotives and other complex, component-based assets. Download the free white paper now. Management  7 tips for having tough talks with employees While preparing for a difficult conversation with an employee, it's important to determine your goals in advance, says Ben Dattner, an organizational psychologist and founder of Dattner Consulting. Try to be as specific as possible, and show the employee that you understand how he or she is feeling. Entrepreneur online/The Daily Dose blog (8/23)       Why you should be loyal to employees and partners -- even when they mess up Nike has a history of sticking with athletes such as Tiger Woods -- and, most recently, Lance Armstrong -- even after they run into trouble, writes Steve Strauss. Small-business owners should take note and consider standing by employees or partners who come upon tough times, he advises. "Employees, customers and other stakeholders will remember your loyalty to a friend in need." USA TODAY (8/27)       Money  The right way to make a business budget Budgeting can be a valuable exercise when it's done correctly, writes Steve Wilkinghoff. You should consider the number of customers historically served and the average transaction size as you prepare your budget, he writes. Once you have created a budget, you should use it to determine whether you are on track to meet your goals. Small Business Trends (8/23)       Tips & Tools  Company offers outsourcing opportunities for small businesses A company called oDesk is helping small businesses reap the benefits of outsourcing by helping to match them with workers around the world. Most of the workers on the company's network are from other countries, but many are from the U.S. The Washington Times (8/26)       Cutting-edge technology may help to attract, retain workers NetworkSolutions.com (8/24)       Featured Content  SwimLabs Rides London's Wave How to Get Your Problem Employee Back on Track Can't Give Raises This Year? Try Training Instead Most Popular Headlines from Last Week Why You Don't Want to Be Like Steve Jobs Barry Moltz Is Your Desk Destroying Your Productivity? Mike Michalowicz 7 Tips to Improve iPhone Security Mark Henricks Results based on number of times each story was clicked by readers. Most Read  Top five news stories selected by SmartBrief on Small Business readers in the past week. 5 ways to spot a dishonest résumé (Inc. online) A revolutionary new way to manage your inbox (CBS MoneyWatch) Why businesses must blog (Duct Tape Marketing) The naysayer's guide to social media marketing (The New York Times (tiered subscription model)) How to build a better customer e-mail list (MarketingSherpa) Results based on number of times each story was clicked by readers. Just for Fun  Gibbons on helium sing like human sopranos Scientists have been inducing gibbons to huff helium gas, then coaxing them to belt out a song. The helium-induced higher pitch makes it easier to figure out what's going on in a gibbon's voice box, scientists say, and reveals that gibbons actually use vocal techniques remarkably similar to those adopted by professional human sopranos. Wired.com/Wired Science blog (8/23)       SmartQuote  The real art of conversation is not only to say the right thing in the right place but to leave unsaid the wrong thing at the tempting moment." --Lady Dorothy Nevill, British writer       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Friday, August 24, 2012 Thursday, August 23, 2012 Wednesday, August 22, 2012 Tuesday, August 21, 2012 Monday, August 20, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

 

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