To swear or not to swear: That's not the question

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Fri, Sep 28, 2012 at 10:45 PM
Subject: To swear or not to swear: That's not the question

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September 28, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  How a N.J. pub bounced back after Hurricane Irene Hurricane Irene did significant damage to Kilkenny House Restaurant & Pub in Cranford, N.J., when the storm hit about a year ago. However, with some help from the Small Business Administration and the support of the community, the business was able to reopen about a month and a half after the hurricane struck. "We have a lot of good friends we could count on in our time of need," said Barry O'Donovan, the pub's owner. BusinessNewsDaily.com (9/27)       Marketing  What you need to build a great B2B blog A few key components can help a business-to-business company to achieve success with their blogging efforts, Brianne Dawson writes. Companies need to have an editorial calendar, and they have to have one staff member who can lead the blogging initiative, she writes. Additionally, people at all levels of the company must share enthusiasm for the project. B2C Marketing Insider (9/27)       Are you missing the point of social media? Small businesses shouldn't assume a social media strategy is easy or inexpensive to get right just because there are few barriers to setting up an account, argues Steve Nicholls. The real goal should be to use those accounts for communicating, collaborating, community-building and intelligence-gathering, Nicholls argues. Having detailed plans and a clear sense of your goals and limitations is essential to success, he notes. BusinessNewsDaily.com (9/26)       Management  To swear or not to swear: That's not the question Whether or not you choose to tolerate swearing in your workplace, you should make your expectations about colorful language clear during the interview phase, according to psychology professor Timothy Jay. However, even if you choose to let some swearing slide, you should try to respect employees who may not be comfortable with colorful language. Entrepreneur online/The Daily Dose blog (9/27)       CEO considers potential hires' rock-climbing skills Apprenda CEO Sinclair Schuller says he likes to hire talent by looking at things like work ethic, intelligence, cultural fit -- and hobbies. "If you're a good rock climber or a hunter, that shows you're patient, you're persistent and you're goal oriented," he says. Inc. online/Owners' Manual blog (free registration) (9/27)       You know more about your customers than ever before! But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy. Money  Why the fiscal cliff is a big concern for small business The so-called fiscal cliff could have significant consequences for the economy as a whole and small businesses in particular, Scott Shane of Case Western Reserve University writes. Small-business owners "are facing higher taxes, lesser federal contracts, and a drop in sales, as the economy careens over the fiscal cliff." Political realities might make it difficult for the country to avoid the cliff, he explains. Entrepreneur online (9/27)       Tips & Tools  Top tools for boosting sales If you need some assistance managing deals as they are guided through the sales process, a tool called PipelineDeals might be able to help. Other sales tools -- such as SalesTrakr, DemandForce and Mothernode -- can help overcome other sales challenges. Such tools can be especially useful for small businesses that don't need the power of a fully functional CRM system. "CRM suites are broader in functionality and may be overkill for small organizations very focused on selling," according to Brent Leary of CRM Essentials. Small Business Trends (9/26)       Concrete advice for writing better copy for your website You can write more effective copy for your website by focusing on using short sentences and paragraphs and using a conversational tone, Liz Wilson of CONTENT Works writes. You should also eliminate unnecessary words from your text and rewrite your headlines until you are happy with the result. B2C Marketing Insider (9/27)       How Obama and Romney say they'll handle government regulations Entrepreneur online (9/25)       Featured Content  How 3 Hours on the Clock Can Cost You Courtney Rubin A Dozen Ways to Boost Cash Flow Barbara Weltman Drive Good Reviews With Social Media Ashley Lutz Discovering In-N-Out Burger's Secret Sauce Matthew E. May The Successful Formula of a Family Businesses Alexandra Levit Just for Fun  What would George Jetson think of 2012? It's been 50 years since "The Jetsons" first aired -- and we're still 50 years away from 2062, when the futuristic cartoon series was set. Perhaps that's just as well: While we've figured out video conferencing, many of the other technologies used by the Jetson family -- from robot maids to flying cars -- are still out of our reach. Advertising Age (tiered subscription model) (9/25)       SmartQuote  I prefer to look for trainable talent as opposed to talent I can hire in." --Sinclair Schuller, CEO of Apprenda, as quoted by Inc. online's Owners' Manual blog       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. 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