Create a landing page that will capture customers

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Tue, Oct 2, 2012 at 11:11 PM
Subject: Create a landing page that will capture customers

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October 2, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  The benefits of "passive ownership" If you constantly feel stressed and have to be a part of every decision at your business, it might be time to attempt a transition to "passive ownership," Josh Patrick of Stage 2 Planning Partners writes. "Instead of being involved in every decision, you build a team and find a way to trust your senior employees to take care of their individual areas of responsibility." The New York Times (tiered subscription model)/You're The Boss blog (9/27)       Marketing  Avoid these 6 pitfalls of social media outreach Social media marketing can do more harm than good if improperly handled, Matthew Ellis writes. Make sure the corporate branding is part of your communications and choose social media platforms based on business objectives. Ellis also advises marketers to avoid slamming the competition and to use social media as a listening tool, not just as a broadcast platform. MarketingProfs (9/28)       Create a landing page that will capture customers It's a good idea to create a landing page for your website to capture the traffic that you attract through advertising, Oli Gardner of Unbounce writes. This page should include several elements, including a headline, an image or video demonstrating your product and a call to action, Gardner writes. He also provides some sample pages and explains the good and bad points of each. Duct Tape Marketing (9/26), Duct Tape Marketing (9/27)       You know more about your customers than ever before! But who owns what data and who has access to it gets complicated fast. Online data continues to grow exponentially and the importance of developing a data privacy strategy is critical. Download this FREE white paper and learn how to develop a comprehensive strategy. Management  9 quick questions that can improve your leadership skills Managers can become more effective by asking themselves nine quick questions every Monday morning, according to a book called "Nine Minutes on Monday" by James Robbins. For example, they should think about providing feedback, consider how to build unity in the office and find a way to inject fun into the workplace. CBS MoneyWatch (10/1)       Your salespeople must know your products inside and out Your salespeople have to be highly knowledgeable about your product to sell at their highest potential, Vanessa Merit Nornberg of Metal Mafia writes. "You can have the nicest sales people in the world, but if they don't know your product, they are simply useless." It's the business owner's duty to make sure his or her representatives have the required knowledge, she writes. Inc. online/In the Trenches blog (free registration) (10/1)       Infographic: Improve employee morale with career-development opportunities Business Insider/Compliance and Safety blog (10/1)       Money  4 steps to a thorough business-expense checkup It's important for businesses to analyze how their operating expenses change over time, Joe Worth of B2B CFO writes. "Compare the numbers to last month, the last three months, the average of the last three months (called 'rolling average'), average year-to-date and the same month last year," he advises. Companies should also compare how their finances compare to that of their competitors. Entrepreneur magazine (10/2012)       Tips & Tools  How to triumph over tech time wasters Technology has made it easier to work and connect with other people but can also be a major time waster, Andrew Kardon writes. He advises workers to use a three-sentence limit for all e-mail responses, concentrate on finishing tasks outlined on a simple list application, and set time limits for using social media, instant messaging or talking on the phone. Entrepreneur online/The Daily Dose blog (10/1)       Can Outlook.com trump Gmail's supremacy in the cloud? Outlook.com, Microsoft's latest webmail offering, is a worthy competitor to Gmail, Rick Broida writes. Outlook provides a superior interface and allows for larger attachments, but Gmail has better search functionality. "[I]n the end, your choice may merely depend on which features and capabilities you prize the most," he writes. PCWorld Business Center (9/27)       Just for Fun  7 tipping points that could have changed world history The world could have been radically different if a handful of battles and other historic events had gone differently, writes Mark Juddery. A few historical blips could theoretically have kept the Roman Empire intact well into modern times; have seen the post-Civil War U.S. split into Union and Confederate nations; and have turned Europe into a church state in which the use of electricity never caught on. MentalFloss.com (9/30)       Editor's Note  Follow @SBStartup live from #NAWBOWBC on Oct. 4 and 5 SmartBrief's small-business and entrepreneurship editor Brooke Howell will be tweeting live Thursday and Friday from the National Association of Women Business Owners Women's Business Conference in Louisville, Ky. Follow her at @SBStartup to join in on the conversation, and learn about the buzz and advice women entrepreneurs and business owners are sharing at the conference.       SmartQuote  Quick and direct [social media] responses will pleasantly surprise potential customers, and you will appear to be a business that cares." --Matthew Ellis, writing at MarketingProfs       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality This SmartBrief was created for profjorge.entrep@gmail.com John Jantsch, Editor at Large John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system. Subscriber Tools SIGNUP SEND FEEDBACK E-MAIL THIS BRIEF Today's Brief - Permalink | Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Privacy policy Advertise Sales Director:  Tom O'Brien (212) 450-1679 Download Media Kit SmartBrief Community: Most Clicked Facebook Twitter Publish your Press Release LinkedIn Get this RSS Feed Search Archive About Download a SmartBrief Mobile app today Recent SmartBrief on Small Business Issues: Monday, October 01, 2012 Friday, September 28, 2012 Thursday, September 27, 2012 Wednesday, September 26, 2012 Tuesday, September 25, 2012 Lead Editor:  Brooke Howell Editor at Large: John Jantsch       Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2012 SmartBrief, Inc.® Legal Information

 

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