Reunite your business with its ex-customers

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From: SmartBrief on Small Business <smallbusiness@smartbrief.com>
Date: Fri, Oct 12, 2012 at 10:39 PM
Subject: Reunite your business with its ex-customers

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October 12, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Problem. Solved.  How small businesses are creating and deploying mobile apps Small businesses can develop their own native or mobile Web applications with easy-to-use programming tools, or they can seek custom software from a developer. This article describes how several businesses were able to drive sales by using apps as a marketing device, a supplier of information or an enforcer of brand loyalty. The New York Times (tiered subscription model) (10/10)       Marketing  5 of social media's maddest myths Like it or not, social media is here to stay, Lisa Barone writes. "[E]ven if the social media sites we are using today die, the behavior is here to stay," she writes. Your customers are probably using social media already and using social sites can allow you to resolve customer complaints, she notes. Small Business Trends (10/10)       How to make a splash on Google+ Google+ is a powerful tool for promoting your brand and it's easy to get started, Guy Kawasaki writes. That's just as well because a presence on the site is no longer optional for companies looking to boost their online profile. "Since Google can divert the river and owns the playing field, you may find it hard to avoid Google+," Kawasaki notes. Entrepreneur online (10/11)       Email marketing in a complex world Experts estimate that approximately 20 percent of emails never make it to the inbox. Read this white paper to see how a focused approach and relevant content can drive customer actions, build communities and extend the reach of your brand. Management  Why employees need to use their vacation time Employees might choose to not use their vacation time for fear of being seen as uncommitted, but you should encourage them to take time off, Margaret Heffernan writes. As a manager, you benefit when your employees are well-rested, she writes. "[T]he more tired your employees get, the less able they are to effectively manage themselves and do powerful critical thinking." Inc. online/Serial CEO blog (free registration) (10/11)       Prevent politics from causing personnel problems Employers can legally prohibit political discussion in the workplace, but this probably isn't the best course of action, according to attorney Robin Shea. "Most employers want a work environment where people enjoy coming in and can have discussions about things other than job duties," he said. It's a good idea to have a harassment policy in place to deal with political discussions that get out of hand, he advises. Entrepreneur online (10/10)       Money  Why you need to measure margins Paying attention to your margins will help you to gain new insights into the performance of your business, Mary Goodman writes. "By monitoring your margins, you can see where you are making money and where you are not. This transparency allows you to isolate your under- or over-performers and to spot trends." You should ensure that employees are aware of the importance of margins, and you should recognize workers who help to improve them, she advises CBS MoneyWatch (10/9)       Where to find the help you need to sell your business Inc. online/BizBuySell.com blog (free registration) (10/10)       Tips & Tools  Reunite your business with its ex-customers If you want to win back customers who no longer do business with your company, you should start by tracking those who have left, Jeanne Bliss of CustomerBLISS writes. Call them to determine why they went elsewhere and offer to bring them back into the fold, she writes. "The key is to ensure that there is a planned process to contact, resolve and reconcile the issues with the customers who have departed." Small Business Trends (10/10)       How to address WordPress' security vulnerabilities WordPress can be a useful program, but using it might also expose your business to certain security threats, A.J. Kumar writes. For example, malware can be hidden in downloadable WordPress themes, which is why you should only get themes from trusted sources, he writes. It's also a good idea to install the Limit Login Attempts plugin to help stop unauthorized users from gaining access to your site. Entrepreneur online (10/10)       New survey feature helps brands do market research on Twitter Small Business Trends (10/9)       The Buzz(CORPORATE ANNOUNCEMENTS) 5 Disastrous Decisions that Destroy Small Business and How to Avoid Them Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.  Just for Fun  Slime is smarter than it looks, scientists say The slime mold is a brainless yellow blob that looks like it sprang from a B-movie, but it's still capable of solving remarkably complex problems, researchers say. The mold leaves chemical markers as it spreads through its environment, allowing it to navigate mazes and "remember" solutions to challenges it already overcame. DiscoverMagazine.com/Not Exactly Rocket Science blog (10/8)       SmartQuote  Don't use social media to constantly talk about yourself. Use it to learn about what your customers want, to improve what you offer them, and to become part of the larger industry." --Lisa Barone, writing at Small Business Trends       SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! 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